“No, no, master, another woman. This one is selling something.”
“Tell her to go away. I tire of interruptions.”
“But master, she claims to be the only black pudding-rearer this side of Glacierland!”
Let’s face it, some people have some pretty unusual jobs, and sometimes it’s hard not to be jealous of someone who seems to have an easy life or who is good at something no one else is. Conversely, it’s hard not to feel sorry that some have achieved their somewhat strange station in life in a job perhaps few would wish for.
“Sorry, master, I forgot myself. One moment, and I’ll go and see who it is.”
“Who is it, squidling?”
“My lord, it is Arch-Queen Xera, the Dark Princess of Dead-Wood, your nemesis.”
“Then show her in. This time, she shall not escape me.”
Many a memorable campaign has had at least one master villain who appears in more than just a single adventure. The main bad guy who comes back for more adds something to a long-running adventure path. A recurring villain gives your campaign, or a part of your campaign, a focus and a hate figure—someone on which you can hang whatever badness you wish, whether that is a feudal lord who takes land, a twisted warlock, or a serial killer who steals babies.